OVERVIEW

Nielsen one of the world's premiere media and consumer research entities needed support to increase digital footprint for the brand among African-American consumers and position Nielsen as the world’s leading marketing, consumer information, and media measurement company. To do this we helped develop concepts and creative campaign assets that increased online exposure of the 2017 DIS AA Consumer Report focusing on Black women. The key objectives when developing this campaign were to:

• Build upon growing digital footprint for Nielsen brand by delivering increased display unit impressions

• Elevate Nielsen awareness and familiarity among core audience in focus markets

• Deliver a cross-platform, media rich campaign that is on budget