JAY ELECTRONICA(ROCNATION ARTIST)

The Story

RocNation artist Jay Electronica, one of our generations most critically acclaimed creators, just scored one of the biggest tours of his career, The Nobody's Smiling Tour along with GRAMMY and Oscar Award winning artist COMMON. Getting the news only one month before the first scheduled date Johnnie Evans, his manager, and team needed to find the best way to maximize this opportunity from a financial and exposure perspective.

The Solution

We collaborated to create specific branding and marketing opportunities for Jay Electronic with various marketing assets. We then packaged these into a creative format that the team used to secure various partnerships and sponsorships for the length of the tour.