DR. MAE JEMISON(ASTRONAUT)

The Story

The story begins with a heartfelt discussion between Dr. Jill Tarter, co-founder of the SETI Institute, LeVar Burton and Dr. Mae Jemison at SXSW following their panel on 100 Year Starship®. The topic? How to reconnect humans to space, to the Earth and the importance of audacious goals for the health of humanity. Initiated September 15, 2017 at the 25th Anniversary Of Dr. Jemison's Spaceflight, LOOK UP! Was established to connect people from all walks of life, across the world, on a single day by the simple act of sharing what they see when they LOOK UP. But the question remained. HOW?

The Solution

We supported the development and implementation of an integrated brand strategy for Look Up! A global engagement campaign which garnered support from celebrities and influencers around the world leading to a one-day impact of 100 MILLION Impressions