LYFT + SUMMERTIMECHI.COM
The Need
Lyft, national rideshare transportation brand is looking to expand market share in one of their leading markets, Chicago.
The Solution
We supported the development of a partnership with lifestyle brand SummertimeCHI.com to help reach key consumer targets, create engagement campaigns, and build relationships with the greater community. The campaign we delivered was entitled "Curators of Summer".
SUMMERTIMECHI.COM
SummertimeCHI.com is a digital lifestyle brand that captures the essence of this iconic Chicago experience, through nightlife and events, fashion, culture, and exclusive experiences. It’s about all access, all year round.
PARTNERSHIP DEVELOPMENT
We proposed an 8 month partnership engagement spanning from April to December 2016, with a specific focus on a series of ideas, concepts, and strategic plans we feel will create great engagement and value for both brands.
